Brand

The logo is a full stop

Writing about Stocked, or putting us in your integrations page? Here are the marks, the two colours they come in, and the few rules that keep them looking right.

The Stocked wordmark in ink
The Stocked wordmark in paper

Wordmark

Lowercase, ending on the square full stop. Use it wherever there is room to read it.

The Stocked mark in ink
The Stocked mark in paper

Mark

The full stop on its own, for spaces too small for the word — favicons, avatars, app tiles.

Two colours, on purpose

Everything colourful in the product means an area of the product, not the brand — so the brand keeps none of it.

Ink

#0a0a0a

The marks on light ground

Paper

#fafafa

The marks on dark ground

House rules

    Always lowercase. The wordmark is a sentence, not a title.

    Ink on light ground, paper on dark. Never a third colour.

    The square is a full stop — don't round it, rotate it, or lift it off the baseline.

    Leave one square's width of clear space on every side.